Mobile marketing gives you access to millions of mobile device users that may not respond to other types of marketing. Today, most people have a mobile device, which may include a smart phone, tablet or similar gear.
Make sure that your content is relevant and purposeful. In your excitement and rush to use mobile marketing, remember to do things that have a purpose. You want to ensure that all of your information is something that your customers (and prospective clients) will find useful. If you provide things they desire and require, they will utilize your business.
Be somewhat stingy with how often you send offers. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. Make your offers something special so your customers feel as if they will miss out if they don’t take the offers right away. If a customer thinks another offer is coming up, they might not take action.
To build a successful mobile marketing campaign, do a usability test before releasing the campaign. Your campaign will not work if your messages do not display properly or have other problems. Also, send it to coworkers first and see what their impression of it is before going live.
It’s imperative that you employ social media in your mobile devices marketing campaign because it is so heavily used by owners of these devices. Use a TwitPic promotion to get your customers to spread the word about your store. You want people talking to their friends about your business.
Use your standard website to your advantage. You will find that advertising on your website can work to drive potential customers to your smartphone applications or mobile sites. Whenever a customer browses your conventional site, they will be delighted to learn that they can communicate with your company while they are out and about.
Mobile marketing is an emerging powerhouse in getting the word out about your company. More and more people everyday are using their mobile phones to use social networking websites and download apps. Both are great options to market your business. You need to target your customers where they are congregating online.
Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. You could even pay someone to test it for you if you want an unbiased opinion.
Avoid sending messages to people at inconvenient hours of the day. No matter what you are offering, it is not worth the risk of upsetting a customer by waking them up.
Your mobile website will need to incorporate some search engine optimization rules to be more successful. Google is the most widely used search engine through mobile devices and a great starting point for SEO.
A/B testing can be a useful strategy in developing a mobile landing page. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. Going forward, use the most successful page.
Take the time to conduct a usability test. This test will determine whether your content is properly visible to your customers after you send it. You can recruit family, friends and colleagues to receive your test messages to ensure that your campaign is going to work with a variety of mobile devices.
Before starting any successive mobile marketing campaigns, stop and make sure that the preceding one was actually successful. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. Apply the same formula to design a better campaign.
Prior to beginning a mobile marketing campaign take the time to listen to your customers. Pay special attention to your customer feedback, as you want to make their needs a priority. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Many times, the types of mobile marketing aimed at new prospects is perceived to be spam.
Make sure to include discounts and special offers in your mobile marketing messages. When customers receive something worth some money, they are much more likely to visit your site and redeem the offer.
To make the most of your mobile marketing campaign, focus on sending only the most relevant, useful, and interesting offers to your subscribers. If your customers receive too many texts that are not of value to them, then they will feel like they are being spammed and are unlikely to unsubscribe from the service.
Use various marketing items simultaneously to provide event information for a larger impact. For instance, send direct mail containing information on an event, like a 50% off sale. Then send out an email about a week before your event, and a text as an event reminder about an hour before it starts.
As more and more people own mobile devices, the demand for mobile marketing will increase. As more and more people purchase mobile devices, mobile marketing will continue to be the best form to reach the maximum amount of people. Using these tips, you can get ahead of your competition and successfully communicate with your consumers. Good luck!