Since there are such a wide variety of things to think about when promoting your business, you may be confused just where you should begin with your mobile marketing strategy. Use the tips presented here to learn important information about using mobile marketing technologies to your advantage.
Quick Response or “QR” codes consist of black modules arranged in a square pattern on a white background, and they work well as a means for expanding your brand and enticing customers to access your content. QR codes are a great way to share discounts, promotions and coupons. They are quite user friendly and simple to capture on cell phone. QR codes are just one more way to engage customers on a more personal level.
Do not send irrelevant texts to your customers. If you contact your customers, make sure you are contacting them with a purpose. Past mobile marketing campaigns have been failures because random texts were sent to customers. Readers can get random entertainment from their friends. They prefer to receive quality content from businesses.
Combine your mobile marketing campaign with all other campaigns you have active on the internet. Your mobile website should feature mobile-relevant material, designed to draw readers and integrated for participation with the rest of the site. Site visitors often prefer interactive games and features to plain text, and may reward you with more sales.
Test your mobile adds on different phones and mobile websites in the same way that you would test a new website on more than one computer. There are a variety of different mobile browsers, and each device has a different screen size and resolution. These variations can affect the way that your site and ads appear on various devices. Be sure to cover the most commonly used mobile devices.
Mobile platforms should drive visitors to your main site. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. A mobile platform should just be one part of your entire business.
A mission statement is important for you in mobile marketing. It spells out what your business does and how it plans to do it. Stay with your principles to keep you on the right track.
To build a successful mobile marketing campaign, do a usability test before releasing the campaign. Your campaign will not work if your messages do not display properly or have other problems. A good test is by sending it to your fellow peers or coworkers and judging their initial reactions. You can then adjust it based on that knowledge.
Purchase short codes. You can actually link it to your brand, the only thing is it’s kinda pricey, $2,000 prices. Your short code can lead people directly to your company. That is not a lot to pay in order to avoid legal troubles. You could be liable for the abuses of a code sharing company.
When marketing for mobile phones make sure that the message you send are short and simple. Make sure customers know what your message is, so they absorb it and respond.
Make attempts to go viral in order to ensure your advertisements are seen by many people. If your potential customers agree that it’s worthy of sharing, they’re more likely to send it to friends and family members, resulting in a significant increase in the number of people exposed to your advertisement.
Try putting quizzes and trivia into your mobile marketing campaign. A quiz question, when sent to a mobile device, can prompt consumers to provide you with valuable information. Using quizzes can help you get feedback on your products while entertaining the customers.
You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.
Coupons sent via multimedia messaging services can reward your existing customers and entice new ones. Offer promo codes with your coupons. These coupons should contain a special code that your mobile site can track. New customers can be attracted with coupons, but you can simultaneously reward loyal patrons with the same method.
Start by building a good database. Use ethical techniques when adding numbers to your database. You really need to get their permission before starting. You can accomplish this by using web forms or you can have the person sign up via text messaging.
Offer savings and special offers to customers who sign up for your mobile campaign. Advertise your deals on a host of different platforms to reach a wider audience. By spreading out your efforts, you are more likely to find an audience that is interested in what you offer. Present it as a popular and fun way of staying updated about your offers.
Be sure to establish a presence on social networking sites. This makes it easier for online users to locate your business. Start by building a solid core before expanding your social media presence for your business. At the very least, start by using Facebook to claim a place for your business, and Foursquare to create a customized page for it.
While there are many different mobile marketing techniques, they all share common fundamental concepts. They are all variations on the basic themes of technology and application. Just employ a little common sense and a little research to identify the methods that will work best for you in your situation.